Exposure to Western lifestyles through cable television and the Internet is raising demand for these goods and services. Pakistan has 20 million Internet users, compared with 133,900 a decade ago, while 25 foreign channels, such as CNN and BBC World News, are now available. And for many Pakistanis, reruns of the U.S. sitcom Everybody Loves Raymond are a regular treat.
Current Trends in Pakistan: Looking at Pakistan Outside the Box
Western business enterprises are paranoid about doing business in Pakistan. They follow the herd mentality. What they are missing is capitalizing on the the skills of a dynamic work force, a competitive salary structure, world class business schools like LUMS and IBA, and the most liberal free-wheeling media in Asia. Advertising and marketing firms are ubiquitous in every city of Pakistan. They are manned by a creative, hard-driving, results oriented management, supported by teams of dedicated, entreprenurial employees.
Most of the information American and European business community receives about Pakistan is biased and subjective. It is driven by the politics of Middle East and south Asia. It pases through the filter of biased nations like India and Israel, who have their own demons, about Pakistan. Their fears are mainly based on historical of animosity towards the Islam. Pakistan being the most technologically advanced nuclear Islamic country, is their fall guy. Adding fuel to this fire, is a stealth anti-Pakistan campaign surreptitiously conducted by the members of Zionist and Hindu extremist communities in US and Europe. Today
